Your Entrepreneur Has the Vision. You Make It Real.
We Make Sure You're Never Doing It Alone.
The community, coaching, and mastermind built for the Second-in-Command.
You run the day-to-day of the business. You manage the team, hold the vision, and make a hundred decisions before noon. You can't bring every challenge to your team, and you can't bring it home. Every leadership resource you find was written for someone else's role. If you've ever thought “nobody gets this job but me” — you're right. And you've finally found the only place built specifically for you. Second First® is a coaching and mastermind community built exclusively for COOs, Integrators, and right-hand leaders of entrepreneur-led companies — so you can lead with more clarity, move with more confidence, and never figure it out alone.
↑ 28%
average revenue growth
year-over-year
↑ 10%
median revenue growth
year-over-year
↑ 25%
improvement in strategic alignment with their entrepreneur
90%
of members report feeling
less alone in their role
“Having a community of peers matters because they know what it's like. Even if they don't know your exact situation, you don't have to take the time to explain the details because the details don't matter — They know what it's like to be in your shoes.”
Reagan Thomas, VP & Integrator
Mastermind Membership
A structured mastermind cohort, national peer community, expert-led sessions, in-person events and annual retreat — all in one membership built just for Seconds-In-Command.
Apr 1
next cohort launch
- Private cohort of up to 10 executives from non-competing industries
- Quarterly half-day virtual mastermind meetings with a structured, facilitated agenda
- National community of COOs, Integrators, & operations leaders
- Expert-led virtual training sessions
- Library of downloadable tools & templates
Coaching for the Second-In-Command
Your role is unlike any other. Your coaching should be too. Based on a custom framework that delivers results, one-on-one coaching will help you gain clarity, build confidence, and navigate the unique dynamics of working alongside a visionary entrepreneur.
“I can't tell you how many times I've referenced the materials to help prep for meetings, conversations, and new initiatives.”
Connor Botes, COO
- Bi-weekly virtual 1:1 coaching sessions
- Framework built specifically for the Second-In-Command to an entrepreneur
- A trusted partner who has sat in your exact seat
- Trainings & tools to better manage your leadership team, the business, and the partnership with your CEO
Created by someone who was the Second-In-Command.
Megan Long spent a decade as the COO and Second-in-Command of a $10 million entrepreneur-led company. Even with an MBA and CPA, she spent years figuring it out on her own — isolated, without peers who truly understood the role.
Through trial, error, and a lot of long hours, she built an incredible partnership with her founder and moved the business forward. Along the way she earned a few awards — 40 Under 40, Stevie Woman of the Year, Nashville Emerging Leader. And she still felt completely alone.
Talking to other COOs, she learned she wasn't the only one. Everyone was struggling to understand their CEO. Everyone was burnt out. Nobody had built anything for them.
So she did. Second First® exists because the Second-in-Command deserves the same investment, community, and support as the entrepreneur they work alongside.
The Podcast
The Right-Hand Roadmap™ is the only podcast for Seconds-In-Command of founder-led companies. Each episode explores the unique challenges, opportunities, and strategies that come with being the #2 leader in an entrepreneurial business, from navigating your relationship with the founder to mastering the operational and leadership demands of the role.