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#61: How COOs Turn Mistakes Into Competitive Advantages

Time to View Failure Differently As a Second-In-Command, you're probably a high performer who wasn't allowed to make mistakes out loud throughout your career. Maybe you were labeled “gifted” as a kid and have been living up to that ever since. But here's the reframe: mistakes are a tax you

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#60: The One Common Trait of High-Growth 7 & 8-Figure Companies

The Business Case for Investing in Your Integrator For years, Megan Long told entrepreneurs that hiring a Second-In-Command wasn't a revenue-generating role, that it was a long game with slow ROI, and not to expect immediate financial benefits to the business. She was wrong.  New data from Second First's quarterly

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#59: What It's Really Like to Do Business With You

Walk Your Buyer's Journey: Finding the Friction Points Killing Your Customer Experience When was the last time you actually experienced what it's like to be a customer of your own company? Most operators and Seconds-In-Command are so deep in the weeds of delivery that they've never walked the buyer's journey

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