Second First – Second-In-Command Consulting, Coaching, and COO Community

Training, Tools, & Community for leaders of entrepreneurial companies

We understand the unique challenges of being the Second-In-Command leader of a founder-led organization. Our programs help you strengthen your partnership with your CEO, tackle any challenge with confidence, and connect with peers who truly “get it”. With Second First you will feel empowered, prepared, and never alone in your role.

Our Programs

Become a Second First Member

A business membership & community that has you covered through every stage of your career. Members gain access to incredible benefits including exclusive expert-led workshops and masterclasses, are thoughtfully placed in small-group mastermind cohorts, and attend the annual in-person mastermind event in Nashville, Tennessee. Tap into the experience, knowledge and best practices of true peers.

One-on-One Coaching for the Second-In-Command

Tailored one-on-one coaching for the Second-In-Command. The Second First coaching framework is created specifically for the right-hand leader of founder-led companies. Whether you’re managing rapid growth, refining your leadership style, or strengthening team alignment — we’re here with personalized support to ensure you lead with impact and achieve your full potential.

Project-Based Cloning Services

As a busy executive, do you ever wish you could clone yourself? Our Cloning Services provide project-based support to help you conquer high-stakes initiatives, tackle new challenges, and make a bigger impact — without doing it all alone.

Mastery Certification Course

Receive your Second-In-Command Mastery certification in this ten-week virtual program. The complete Second First framework taught in 6 modules, you will find productivity, confidence, and total alignment with your founder. Mastery students receive lifetime access, lifetime updates, and certificate and a LinkedIn badge upon completion.

Schedule time to speak with our team to learn more

I stepped into my role as a COO and quickly realized how steep the learning curve was for tackling my first executive role and learning a new industry at the same time. Just when I felt overwhelmed, I discovered [Second First], and it truly has been a game changer for me.

I have learned so much in a short amount of time – the experience and the value I'm going to bring to the rest of my business and the rest of my people is incredible.

One of the big differences with Megan's Second First is that she […] asks a lot of deep questions of each of us. That's allowed us to have deeper conversations than just superficial "How's your business doing? What's going on?"

Virtual Events

Take a look inside our members-only virtual event calendar. Learn from industry experts & participate in career-advancing member programs.

Virtual event with The Digital Organizer founder, Shawn Lemon. Shawn is an expert in digital organization systems, including file organization, email management, and project management.

Virtual event with The Founder & The Force Multiplier author and co-founder, Hallie Warner. Hallie is an expert on the partnership between an entrepreneur and their right-hand employee.

Quarter 1 meeting with small group Mastermind Cohort 1. Quarterly masterminds include operational benchmarking, report projects, roundtable topics, and a member Hot Seat.

Quarter 1 meeting with small group Mastermind Cohort 3. Quarterly masterminds include operational benchmarking, report projects, roundtable topics, and a member Hot Seat.

The Podcast

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