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How To Bring Positive Change to COO Peer Groups & Organizations.

There are very few peer groups and organizations specializing in the Second-In-Command. Through personal experiences, there are three common problems that been them from being as valuable and successful as they should be.

In this episode we explore how to unlock the potential of these COO peer groups while addressing their common challenges, and maximizing their impact on personal and professional growth.

If you are a member of one of these professional organizations, learn about three key issues affecting these groups and discover how to affect change from within and achieve a meaningful return on your investment of time and effort. We also explain how our Mastermind, Exchange, acknowledges these common issues and overcomes each of the three.

You'll hear all about:

  • 00:53: How revenue thresholds limit the relevance of member-companies, and how they typically don't cater to small businesses. 
  • 01:48: The importance of a formal framework for productive time together in the peer group.
  • 03:40: How ROI of a COO's time – their most valuable asset – is the most important piece to ensure attendance. 
  • 05:54: The power of peer groups for Second-In-Command professionals and their unique benefits.
  • 06:48: About Second First: Exchange, the Mastermind for Seconds-In-Command of founder-led companies.


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